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Macaroni
Queen Aims |
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FIRST: Marketing Aims: |
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1-
Nationally : |
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Macaroni Queen Co. aims to : |
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- Offering
different types of macaroni (61 shapes) of high-quality
flour 72%, and semolina, to local market at challenging
prices, in order to achieve the difficult equation: "The
Best Products at The Least Prices". And also gaining a
high portion of macaroni markets according to the
company's big product capacity. |
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- Gaining the
consumer's trust, and changing their taste by preferring
macaroni Queen to rice, and making our products the best
for the consumer. |
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Attracting
consumers by meeting their needs of food in all
occasions, and also providing a better taste, healthy
products, and delicious dishes. |
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Variant Products, fitting
all Arabian and foreign tastes |
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2-
Internationally: |
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The company is ready for
dealing with exporting agents for manufacturing products
in the best quality specifications all over the world.
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Macaroni Queen exports
its products to many countries in the
Middle East,
Africa, and Gulf States, in
accordance with the international specifications. |
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SECOND:
Economical Aims: |
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Macaroni Queen aims at
contributing to the local economy, through uniting nine
macaroni plants in order to manufacture and market
macaroni for serving both the local and the foreign
markets, and varying the consumer's taste by depending
on macaroni instead of rice. |
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THIRD:
Social Aims: |
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Employing new graduates
of youth in Macaroni Queen's plants, and providing the
highest level of training and qualification , as a kind
of contribution to reducing unemployment. |